Nike Annual Report

November 2019 | School project rebrand

Overview: For this project I chose Nike because it fit all the requirements and I was interesting in learning more about the brand.

Challenge: How to redesign the annual report while staying within the Nike styleguide? It needs to look like Nike, but also push the limits of what they normally do.

Goal: Redesign Nike's annual report

Solution: I embraced Nike's bold and athletic style by employing strong contrast with black and white as well as using big, captivating images. These things empasize Nike's style and push it farther by conveying a dynamic and active mood.

Deliverables:

• Annual Report bound book